Do we re-record every new hook from scratch? Like do you bring a model in and do that?No, because that's gonna take a lot of time if you're just trying to cut new hooks, but I like teach these guys activation energy.The desk has a permanent light setup and then generally that tripod with that camera lives in there and they just sit exactly there and any time I want to shoot a piece of content, I just walk on, turn the plug and hit record and everything is set up for me to just record content.That's really low activation energy.Imagine that every time I wanted to shoot some content, I actually had to go to the deck, get my camera, get a card, get a battery, get a light, plug it in.Make a backdrop. That's huge activation energy.I use this framework for shooting my own content there.It takes me zero activation energy to start the shoot that hook.If we want to hit product, these things already up and they already exist.So once you have everything set up, you can at any moment, you can just walk in and get a shot. So it's really low activation energy But if you wanted to go and get a model and a product, every time you wanted to hit a new hook, that's so much effort.So for things like that, where it's not something that can just permanently exist, what's the best way to do it? We do batch creation. Should we do with tranquility, We were on set for four hours. We hit probably about 400 to 500 assets, and we're talking like six weeks of content in one 4 hour shoot. If you want to chat about content and ad creatives for your brand, you can book a free call right here: https://calendly.com/lifelikemedia/creative-offerCheck out a video we made on this:https://www.instagram.com/p/Cj0jEZkjZc5/