Case Studies — LIFELIKE®

£350k+ months

Scaling to £350k+ months whilst freeing up more time

"Within the space of a week my sales have tripled almost."

Jacob Harding — Founder, Shield Wallets

The full story +

Background

"All my time was taken up trying to come up with creative concepts and hold everyone's hand. Video editors are not marketers — that's where Life Like came in. They can make good ads that actually sell."

Result

"Life Like Media understood what angles to go with, and we're averaging between 4–5× ROAS. These guys know what they're doing!"

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4× thumb-stop & sessions

Improving thumb-stop ratio and ROAS by 4×

"We approached Life Like as we wanted a change of approach. UGC testing was outperforming brand style by up to 4×."

Ryan Clarke — Head of E-Commerce, STATSports

The full story +

Background

"We were looking for someone to partner with us and not just outsource to. Life Like Media seemed like the team that had the expertise and could also help improve our team — we wanted to test their UGC, the results of which were very strong."

Process

After pitching the concept of a UGC shoot to STATSports' marketing division, we ran a test campaign in Dublin. Its success paved the way for the brand ambassador campaign — flying to London, Manchester and Leeds with Harry Kane, Phil Foden, Tyler Adams and more.

Result

The creatives ran as part of STATSports' Q4 campaign: 3.8× improvement in thumb-stop and a 4× improvement in sessions — more people stopped, watched, and clicked through.

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Target CPA, every month

Month on month growth, hitting target CPA consistently

"The difference in the cost versus the value that you added was absolutely worth it. I've been proved right."

Julian Cheatle — Founder, Holsta Belts

The full story +

Background

"I was doing absolutely everything myself for a year and a half. You need quantity to get wins, and trying to source and edit videos from creators takes a lot of time — and it's expensive."

Process

We introduced our Creative 90 program first for quick wins and to learn what works. Then we moved to monthly scaling with new creative output, new creators and fresh iterations every month.

Result

Month on month growth, CPA inside target and scaling fast. The founder won back his time to focus on product and growth — and committed to a long-term partnership.

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Record-breaking CPA

Record breaking CPA — as seen on BBC's The Apprentice

"Since working with Life Like Media, we've actually seen our lowest CPAs ever."

Daniel Elahi — Director, Revival Drinks

The full story +

Background

"We tried a few different agencies but none could really grasp the concept of our product and deliver it in a way that was understandable to our consumer." Revival needed campaigns that educate the customer and convert.

Process

Revival had worked with "7 or 8 agencies who couldn't quite get it." Our dialled-in discovery and visions process let us understand the brand and market, and build the perfect content — refined through consistent monthly iterations.

Result

Record-breaking CPAs, a 12-month commitment from the brand — and an away trip to Ibiza.

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4× projected revenue

One year scaling together — sold out in 3 countries

"We've been able to scale to a multi-million dollar brand without having an in-house creative team thanks to Life Like."

Will — Founder Director, Sticky Golf Pro

The full story +

Process

After initial consultation we pitched ideas across high production and UGC — scripting, shooting and editing in-house and with partner teams and creators on the ground in Sydney and the UK.

Result

"We did 4× our projected revenue and sold out in 3 countries!" Life Like helped expand into new markets quickly, beating last year's performance by 20% and generating over $1M in revenue in the period.

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£0 → £650k in year 1

New biz to £650k in 1 year

"We love what their values are and what they're doing at Life Like, so it felt like we were all part of this family working together."

Siobhan Murray — Co-founder, Mantra

The full story +

Background

Premium footwear and accessories brand founded in December 2021 by Siobhan Murray, Terri McEvoy and Suzanne Jackson. After an organic launch, they wanted an agency to scale with paid social and ad creatives.

Process

We onboarded our advertising strategy across Meta and TikTok — building trending creatives to show off product variation, then scaling the winning ad combinations.

Result

From startup stage to £650k+ revenue in their first full year, by injecting quality UGC and professional creatives into a solid paid social strategy.

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Record low CPAs

High production video and UGC to unlock record low CPAs

"If you're thinking of working with Life Like Media I would 100% recommend them."

Seful Zaman — Director, Etech Mobility

The full story +

Background

Etech had a showroom in Glasgow but little online presence to support their growth plans — they needed content for paid social and DTC sales.

Process

We planned and shot a campaign consistent with Etech's brand image: high production brand-style video, UGC and static image ads.

Result

A profitable campaign with positive ROI in record time — taking digital from unknown territory to a key acquisition channel.

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CPA −45% in 4 months

CPA improved by 45% in 4 months

"We have seen some consistently good results tbh — many of the ads do what we were after."

Paul Horrocks — Founder, Sonic Dental

The full story +

Background

They'd tried a few ad angles and statics but had no consistent system for getting net-new creative into the account.

Process

We made variations of the statics already generating sales, introduced performance UGC, and built high-production brand style to match their category leader — cementing them as the viable alternative.

Result

CPA reduced from £43+ to £30, then £27, £25, and £23–24 where it sits — highly profitable at increased spend.

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Profitable in 3 months

Scaled new brand ads into new markets

"Lifelike will truly partner with you. A lot of dedicated team members, expertise and industry knowledge."

Jack Millar — Founder, Pock It Apparel

The full story +

Background

"I'd never run ads before — all my sales had come from organic. I knew I had a great product, but articulating that effectively at scale was something I struggled with."

Process

Jack flew to Belfast from the USA to be present on shoot days. We shot problem-solution and founder-led content together.

Result

"In 3 months we became profitable, which allowed me to scale up ad spend and set my brand on a different trajectory."

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4× revenue in 3 months

4× revenue and tripled ad spend to £100k p/m in 3 months

"Lifelike picked angles that worked and resonated with our customers."

Founder — Opinly.ai

The full story +

Background

"We had a few terrible experiences with other agencies. We couldn't get campaigns to scale. We'd heard about Lifelike Media through a few friends."

Process

We built native, authentic UGC within our problem-solution framework and increased spend from £12k to £50k per month.

Result

Margin and revenue over £100k per month. "Since working with Lifelike we quadrupled revenue in a short time."

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2× revenue in 9 months

Doubled revenue in 9 months

"Partnering with Life Like was eye opening on the power of good creative."

Rory 'Box Boss' McLaughlan — Founder, SIAB

The full story +

Background

Shirt in a Box lost an employee and needed to lean on our team at short notice to support their creative output.

Process

We built net-new ad creatives for new products and best sellers monthly, while training their internal team on our frameworks so they could deliver the same quality at scale.

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Lowest CPAs from £5

Brilliant experience. Brilliant team

"Life Like took so much of the load off us. We didn't really have to do that much."

Hannah — Ava Mayfair

The full story +

Background

Ava Mayfair had rebranded, moving from an aromas brand into household cleaning and scents.

Process

Hannah flew to Belfast to film professional founder-led ads alongside our performance UGC and graphic content. Our angle-testing framework identified their true winning angle.

Result

Our creative was consistently the top performer in the account — including lowest CPA attribution from £5 on new tests.

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CPA down, testing at scale

UGC ads finally working for their brand

"I worked with a few creative agencies and Life Like are by far the best — and the best value for your money."

Founder — Lonvera

The full story +

Background

Had worked with a few agencies before but couldn't get them to deliver.

Process

With plenty of spend already in the account, we took the top-performing angles, produced better versions and net-new concepts — driving down CPA and improving account efficiency with more content at a better rate.

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2× sales in 3 months

Doubling sales and outgrowing premises in 3 months

"It is such great value — if you are thinking about doing it, just meet with Paul and the team at Life Like."

Emma Thompson — Founder, Bee Haven Bee Keepers

The full story +

Background

"I was doing OK on Facebook but was struggling to make my USP and business 'pop' and really wanted to take it to the next level."

Process

Growing a niche product without brand power requires a story. We followed Emma through her business day and captured 'from hive to handmade' — then built many smaller videos around it to launch the social strategy.

Result

Sales up 50% within one month; doubled within three — requiring a move to bigger premises to fulfil demand.

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£0 → £51k in 52 days

£0 to £51k in 52 days

"Realistically it is the best investment you'll ever make. If you want to work with someone who knows your brand and wants to deliver for you, I would work with Life Like."

Craig Mulhall — Director, Powercut Clothing

The full story +

Background

"We'd never run paid social ads at Powercut and we knew this was the biggest unlock to massive growth."

Process

We identified Powercut's ideal customer and ran test ads to find those audiences on Facebook and Instagram — building graphics, gifs and video ads to convert them.

Result

£0 to £52k in paid social sales in 60 days, at 8.5× return on ad spend.

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