This is my secret to turning out loads of content on a daily basis.

I'm gonna tell you three really great ways of getting content out without sacrificing quality.

BATCH CREATED

The first way to get more content out is to actually batch create it.

You may have noticed in the last few Instagram videos that I'm wearing the same T-shirt in every video.

Well that's because I've actually just been shooting my content back to back.

I bullet point out the things I want to talk about in my laptop and then I just ripped through the videos.

ACTIVATION ENERGY

The second most important thing, low activation energy

Activation energy is the amount of energy it takes to start something.

You've probably been in a position where you think I know I need to create content but I don't want to go and set up my camera, get a light, turn on my microphone, make sure all my batteries are charged.

Get in a nice area and look all fancy, that's activation energy and if it's high you won't do it, you'll find something else to do this easier with lower activation energy.

This is actually why there was a gap in our content because I didn't have a setup where it's actually easy to come in and shoot content. I had two high activation energy to start.

To find a way to get a little content corner or something where there's a permanent setup that you can just jump in and rip through those ideas that you have.

CONTENT DOCUMENTATION

Last point, don't always rely on content creation.

Sometimes you need to lean on content documentation.

This means to simply whip out your phone and just start documenting what's going on in your business, behind the scenes day to day instead of thinking up all these ideas and going and creating it.

Just document what's happening. It's actually very interesting and the authenticity normally lands really well with your audience. So three ways, go and try them.
If you want to chat about content and ad creatives for your brand, you can book a free call right here: https://calendly.com/lifelikemedia/creative-offer


Check out a video we made on this:
https://www.instagram.com/p/CikzMjGDRpS/