In a world where everyone is doing video ads. You need something to stand out a bit.You need to be a bit more interesting than your competitor - and you can!From over $4,000,000 spent on ad creative testing, here are 3 ways to get more value out of your creatives.3 things you need to make your video ads interesting 

1. SPECIFICITY

The video needs to be specific, aka you should be creating a very thought-out persona or your brand's key avatar, and then building that video with them top of mind. This one thing will put you miles ahead of everyone else who builds general video content. A specifically targeted video that is relatable automatically becomes more interesting. 

2. THE AESTHETIC

A lovely-looking video that is on brand with the style, text, and audio is going to make your video stand out ahead of competitors who don't think about this detail. Choose your creator wisely to make sure they understand creative aesthetics or take time to plan your shots - what's in them and what's not. A more pleasing viewing experience will make your video more interesting.3. RE-ENGAGE 

This is the KEYOnce you get the attention of the viewer and stopped them in their scroll, you need to consistently reengage them throughout the video with interesting visuals and information.Book a call if you want us to try this with your brand: https://calendly.com/life-like-media-sales/creative-discovery-call