The conversation is now "Creative is the Variable"Especially with social ads and paid media.More people now realize that creative is so important.Early last year, people didn’t think that.They thought they could put up one graphic with some basic text on the item and that would be it.They would run it on Facebook, Instagram and that would get sales.But now that doesn’t happen.Enough of the big media buying dogs and agencies are having this conversation.Creatives are the variable.This means you need to be testing different forms and styles and concepts.Trying out different avatars.This will give you the best chance of success and finding a winner!You need to be doing more variations.People are being educated that content is king .That is true.But you need to have high volume iterations and variations as that’s what ad agencies are looking for.That’s why ad agencies and brands partner with teams like us.We're like a bolt on.Someone who is right there that you can just lean on when you have a new drop coming or need fresh creatives.