Is there a race to the bottom for creators?Are creators becoming just a commodity now?Well, I would say it depends.In most cases, the difference between really expensive and excellent creators and much cheaper is very little.Perhaps the more expensive ones have, you know, more experience or even just a better portfolio and they back themselves.But often the quality of work is very similar.I can clearly tell a great video versus a per video when I see one.But the greats are becoming much more difficult to find.And I work with dozens and dozens of creators.I've produced thousands of videos and I know what they're worth the value they create for the client.I know the return because we pay them so I can see the value exchange and I know what we're getting back in return.In reality, the creator economy is saturated.I can put out one Tweet or IG Story requesting a creator for a job role and I will receive 100 replies. That's why I think it's a commodity and I think that's a race to the bottom.Most of those replies will be fairly poor creators, over 80%But the 20% that are great, are great for very specific reasons.The goal is to try not find yourself as commodity creatorSo there is good news.If you understand the marketing fundamentals of being a creator, you can increase your value a lot.And we will share exactly how to do that in the next blog post!Here’s the video: https://www.instagram.com/p/CzbmdlaK6Wk/