Most creators are amazing at creating aesthetic videos and they look great. But if you want to make more money, get more clients and keep them for longer,you need to change how you think about content.We hire people just like you so I know exactly what we're looking for so we're hiring creators. Unfortunately, purely aesthetic videos do not make sales for brands so I'm going to tell you exactly what to make.[caption id="attachment_4211" align="alignnone" width="300"]

 [/caption]A lot of the time, the prettier videos actually perform worse because the less aesthetic ones follow this framework. We call it marketing messaging and it's the most important aspect that we look for or when we're looking to work with creators. You need to think of your content like a sales tool.First you want to make a strong hook that's gonna stop the scroll.That's the first three seconds of the video.You can have an incredible video but if the person who's looking to watch it doesn't actually stop scrolling, they're never gonna see it.Bonus points, if the hook is super relevant to the avatar you're targeting.Second, you need to re-engage them immediately.So you've just got them to stop and I need to get them to stay potentially by using something like a pain point that you're gonna solve.And that's why it's key to know who you're speaking to so you know how to re-engage them.That pain point is what`s gonna get the attention so that you can queue up all the reasons why they should buy your product.AKA provide the solution.Once you've got them emotionally bought in with your messaging you're much more likely to hold them in that video and you're much more likely gonna get a click of buying intent at the end. Which brings me to my last point.You need a strong offer.

So if someone's watched your video, it's now time to make sure that they click and purchase. That happens in a great call to action and an offer.Try that with your next video, Hook, Pain Point, Solution and Offer.Here's the video: https://www.instagram.com/p/CzeLTYSq7EW/