There are three important things to consider for making ad creative.We call it the CONTENT TRIFECTA.If you get these three things in order, you will be able to make great marketing assetsThe first thing that most people just aim for is the AESTHETIC.Does it look good?People are choosing their creators based on how their videos look.Maybe it's fast cuts, nice shots of the product, the lifestyle content looks really good.That is the first box, you do need that.Everyone agress it has to look good, so most people hire Videographers or photographers - these guys are artists, they want to make beautiful content.But the second aspect is the most important, the MARKETING MESSAGING.And this is what most brands we look at lack.Is there a problem-solution framework built into the video? Are they using HOOK, STORY, OFFER to market and sell from that piece of contentAre we pressing on customers' pain points and demonstrating the solutions with the product or service?Are we demonstrating how the product benefits the customer and their end state with persuasive writing?These are the questions you need to ask of your creators, and why it's more valuable to work with a marketing agency that understands content than a videographer who is learning marketing.

The third thing is the TIME variable, or VARIATIONS.So it's all well and good to find a creator who can make a brilliant video that looks beautiful and has really good marketing messaging built in.But if that takes her a whole day to do one, then it's going to take a lot of energy and input to create any sort of variations. You need variations of your creative, you need variables.You need to have more content so you can test - unless you think your best guess or hypothesis is the winning ad (which I am going to bet, it is not).You need variations of the concepts so can be tested inside the ad acountu.In one day, can they create something that we can get 20, 30 ads out of?That;s the most important question and that the problem we solve.Watch the video here: https://www.instagram.com/p/CvZMn7KqA8F/