The content that you’re putting in your advertising campaigns should be content that gets you sales and conversions or the very least have a major role in that sales cycle
Most brands that I see right now are putting our content that's really beautiful.
It's very well produced but it's not doing anything for their bottom line.
So here's two ways that will help with content that converts.
GREAT HOOK
You need to make sure you have a great hook.
If the start of your video, in this case the first three seconds isn’t engaging, you're actually not going to get the scroll to stop, we call that a thumb stop ratio.
So you might have an excellent piece of content but if the hook doesn't land, no one's even going to see it.
So try this;
Get a piece of content that you think is super good and try different three seconds starts and see which lands best.
CALL TO ACTION
Number two is actually tell your prospect to do something once they've consumed your content.
This is called a "Call To Action".
It could be anything like shop now or buy today.
But what we also like to do is hit them with an offer.
It's basically a very powerful reason to go on to my website and consume the next piece of my funnel or buy a product or add to my cart and that will help people actually go to your shop with intent to buy.
Bonus on this, focus on the USP and the values and the story of your brand.
Show testimonials to people as well.
It's really really powerful.
Here's a little secret.
Your product aint new.
You're not the inventor of makeup.
Your makeup brand is just competing against other makeup brands, so you're not actually selling makeup.
Mostly, ladies have already decided that they're going to buy makeup.
All you're trying to do is convince them to buy your brand versus the other brand.
Check out a video we made on this:
