So you've heard of UGC? Have you heard of PGC? Podcast Generated Content?I 've seen it brands like HISMILE and other big brands where they have the podcast studio a set up just to talk about the brand.Or they're sending the brand to podcasters to talk about it, like a casual conversation.“Oh, did you see our product?” or “Did you see that thing?”“Did you notice that thing X that's happening?”It's a plug, but it;s light. It’s candid.Then they use in the podcast format as the ad, perhaps with some broll showing what they are explaing.I think that could be where content is starting to move to or a trend that will definitely come in heavy like UGC did.It's almost like the podcast studio is being used a film set.It's set design more so than the brand actually wanting to make a podcast and publish it every week.Something interesting to think aboutBook a call if you want us to try this with your brand:Here's the video: https://www.instagram.com/p/Cwm1FMsI7qN/