Are you aware of the potential of social media for providing inspiration for killer digital marketing campaigns for your business? ?

This includes organic and paid social media campaigns?

Here is a little insight to where you can gain that inspiration for your business social channel.

SOCIAL MEDIA

Of course, social media is going to provide a lot of inspiration but only if your feed is quality. 

Quick tip, remove and unfollow anything / anyone that isn't inline with your values and goals of your business. That content will clog up your feed and distract you from seeing what you are really looking for. 

Value and Inspiration.

Follow our feed as we provide great concepts, ideas and frameworks that will help shape your campaigns and social media strategies.

Also, social media is a great way to spot trends, spy on your competition and measure success of what your customer wants to see.

We break that down more below.

TRENDS

How to spot a trend?
We did a brief post on that over on Instagram. Check it out here. 

We used the example of Ronaldo moving the bottle of coke in a press release in our video and explained how to find new trending topics on Twitter.  

But the bottom line is keeping your ear to the social channels in your industry and what's happening with current affairs, tying them together to create a fun piece of content that is both trending and relevant.

We also did this with the Squid Games post.

It got great engagement on Instagram, check it out.

YOUR COMPETITORS

What are your competitors doing?
And from that, what is working for them?

Use their public engagement scores such as views, likes and comments to see what content your competition is putting out there and what is hitting right with their audience.

Is it cheeky? 

Not really, ultimately there is only so much content in the world. It is hard to be original today. But we aren't saying copy.

Use their posts as inspiration for what you will create next for your content marketing strategy.

CUSTOMER FEEDBACK

Have you ever asked your audience what they like?
Try it. 

Use Instagram stories and ask your followers what sort of content they like to see on your page. Keep a note of the answers and use this to form your content pillars. 

After a few months of running content based on the ideas provided, check the data to see which types of content got the most engagement.

You can also get feedback in the form of likes and comments on posts. What is performing best? 

More on that below!

DATA AND INSIGHTS

So you have posted a bunch of content for the last few months. 

When we say data we are referring to the data that comes through on your own organic channel. This is a great place to look to see what is working well and what is resonating with your audience. 

This strategy is not going to work if you are just starting a new brand page. Instead use this tip when you have already got a bunch of posts out on your channels and are looking to see what performs best. 

Once you discover the best performing content pillars, double down on them!

Where do you find inspiration for your campaigns❓

Let us know in Instagram.