If you can hit all these 3 key areas when thinking about your ad creatives you WILL be able to achieve testing scale👏🏼The 3 areas are MARKETING, AESTHETIC and TIME EFFICIENCYMarketing is how your creatives message comes across.Are you show case casing USPs or TESTIMONIALS in the content?Are you showing PROBLEM - SOLUTION so customers know why your product is the best for themAre you using great HOOKS and OFFERSAll of this key information is important for creating a solid creative marketing piece and shouldn't be neglectedHowever, recently businesses and brands are focusing so hard on their marketing messaging that they forget the brand style and aesthetic is still important! 🖼You need to stay ON BRAND and make sure the creative is appealing.This doesn't mean shot perfectly on professional camera, although there is room these beautiful brand pieces.It means keeping viewers engaged and impressed.For videos, make sure to have shot variety and shot length should be short and change often.Show the product in its environment (Check out this quick video on different ways to show your product off in video)Some brands try and make such a lovely creative (art is subjective btw) that they neglect the marketing message behind it.So don't forget to include this aesthetic when building your marketing videosLastly, you can nail both these areas - but if it takes far too long to build the content, it’s going to be hard to scale and test!You need to have systems in place for creating content at scaleFor example batch creating and batch editing.This is going to be the key especially for creative testing in ads.1 ad isn't going to help much - you need 3 variations at least of that 1 add.Find the balance in this trifecta and winWhat to do now?Book a call with our team who can show exactly how this trifecta at scale can be implemented for your businesshttps://calendly.com/d/grc-jmx-z75/creative-call-discovery
