A winning creative has to be malleable. If we take a video and we put it live and it does well, we want to be able to turn it into another variation quickly and effeictently for testing.Some people get themselves backed into the corner.They make something that's just one dimensional, it doesn't have opportunity for variation or perhaps they didnt shoot any extra shots or sentences to allow for variationsThis means they need to put a lot of time and a lot of energy into making another version.Not ideal.Enter creative remix framework.What we do when we're creating, is always in the back of our mind, even from the scripting to the briefing, we're thinking about how we can make more versions if this the first batch of ads do wellEasiest win for creating variation is shooting extra hooks.We shoot plenty of extra hook varitations and ideas and we can stick these ontot the front of the video we make. 1 video plus 5 new hooks = 6 videos.We're also thinking of the different USPs of the product which could be swapped in and out.An easy win for this is positive spins vs negative spins.Problems and solutions.We're thinking about that when we're making the creative and scripting the shoot day, because then if one pops off, we could actually make four or five or six more versions of that for scaling.We've called it the creative remix framework so we can just remix those creatives.