Let's imagine that you're a little prospect.This is your feed, video, photo as you scroll around, right? you got some content here, content here and then you get hit with our content.The ad essentially the way like these social platforms work is it's just a never ending scroll of content. Yeah, but then you get hit with our content.The first thing we want to do, stop the scroll. We stop the scroll and we do that a lot of times, right?How do we measure it?Thumb stop rate, hook rate.So we stop the scroll, which is your hook rate?What's hook rate? as a sum, thousand views over three seconds, one thousand views over a three second video views and it's marked as a percentage and we've stopped the scroll.Well done. Now what are we trying to do?Watch the video here: https://www.instagram.com/p/Cu7HFdhqzd0/
