Here's a quick concept that we call the MULTIPLIER EFFECT. Essentially, once we create a core video concept, when we shoot it, we actually create lots of different hooks inside of that shoot day.Or maybe we shoot lots of different offers or lots of different USPs.Then once we build that video, when we're actually delivering this video, maybe we've created three concepts, but we shot 10 hooks.Well, 3 videos with 10 hooks each.That's 30 videos!That's your multiplier effect.

A great thing about the multiplier effect is when you over deliver, it gives you more options to test, which gives you more chance of success.So try that really, really simple multiplier effect though every time you're creating multiple videos, create even more hooks.Here’s the video: https://www.instagram.com/p/CztigxQIdJy/