Well, the ad creative is exactly what you see when you're scrolling your feed.It's the video, photo, graphic and GIF. So it's what you actually watch and pay attention to.That's the creative.The job of the creative is to stop the scroll and provide some form of education and insight to the product or the service. The creative actually targets the audience that you want to speak to. It captures their attention and it calls them out.This is what makes them stop scrolling.We call that hook rate or thumb stop.You might have seen my emails where we talk about those things in detail and that's why creative is so important in a world where now the platforms themselves are so smart that you can do broad ad targeting.It's the creative that's going to seek out and market your service and your product to the correct avatar.Ideally, your creative is showing why your product or service is required and invites them to click onto the website and then make a purchase.So in this age where platforms are smarter than you and the targeting is broad, creative is the variable.Watch the video here: https://www.instagram.com/p/Ct15DPnIY2J/
