OK, we stopped the scroll.Well done.Now, what are we trying to do? we've stopped the scroll.We've kept them interested, which is like holding attention. Your holding it.But It gets the click. What's it called? click through rate.Measured as a percentage of people that watch your content and click.So you want to get the click? we can measure a click through rate,so how many people that have watched the video have decided to actually click it?What's the other click metric that we can measure? cost per click.You've got your click through rate. It's the percentage of people that click and your cost per click, which is measured as monetary value.Like how much does it cost?Watch the video here: https://www.instagram.com/p/CvIMhogqqDx/