RESOURCES

Valentine's Day is another huge opportunity for you as a DTC brand. This is a big consumer spending period - and it’s coming soon!Really, you should have planned out Q1 by nowBrands usually run this campaign for 14-20 daysAnd end it on the date of their last day of guaranteed shipping February 14thSo it's not a massive window to scale, so you need to be accurate from the get-goYou need to plan.But if you're running late, we're going to share some ideas and help you get a hyper-profitable marketing campaign live in no time!Below are proven concepts you can get inspiration from that will get platform spend and help you scale quickly.REMEMBER:This is a gifting holiday - people buy for other peopleSo you may need to switch up your core avatar in the ad creativeFor Female gifting Male for masculine products and vice versaCheck out these graphic designs that did well for us last V-Day or we think we would do well as a concept:1. The Google search bar has been widely used but it's so powerful as it calls out those who are SEARCHING for answers.Perfect opportunity to use it in this Valentine's Day context.Don't forget a good OFFER can sway the click and purchase.

2. The Bundle Builder is always going to give you the best chance to be profitable, but tying it into a V-Day pun is clever and works!Especially with a play on "Coupling"Think of pairing products, mixing and matching, one for each couple, etc but tie it back into the Valentine's Couple as reasoning for doing the offer.

3. Testimonial Graphic. These are always a good staple to have in your creative setup.You can easily finesse any past creatives or seek out the best gifting reviews from your site to produce a specific gifting-focused testimonial from a happy customer.Add a few hearts and an "XOXO" website code for 20% off and you're set!

There are many other concepts and ideas you can integrate into Valentine's graphicsAnd we haven't even gotten started on the UGC video concepts!Just remember how GIFTING focused this term isDon't neglect the punsAnd remember, GALENTINES DAY trends pretty hard too!Good luck!Paul

When you have a goal, the best plan is to just move forward and make adjustments based on feedback as you go. Most people overanalyze the task ahead or the goal and therefore never actually start moving some people call it analysis paralysis.They think that something is too out of reach. A missile moves forward and then course corrects repeatedly until it meets its target.It doesn't take off in the perfect direction at the very start and you can use this principle in your ad creative planning too.So start with a concept, build to that concept, send it live, gather results, make adjustments and iterations, maybe like new hooks for the first three seconds or new offers or play on the same concept but with different variations. You could even switch out different avatars for similar concepts or maybe loads of the concepts flop and you chop that off the experience and you don't run those again, but don't fail to start or overanalyze just put something out and make adjustments based on the feedback that you get back and then go ham and double down on the ones that win.Watch the video here: https://www.instagram.com/p/Cz9MM5xouvw/