How to avoid wasting this Q4 cash event

Most brands brief Q4 creative far too late

The ads go live in the biggest fortnight of the year having never been tested, the auction gets expensive, and the spend goes into whatever was ready rather than whatever works. That is the waste.

days until Black Friday

27 Nov

Black Friday 2026, a Friday

13 Oct

last sensible shoot date if you want the winners found before peak spend

The playbook

The full creative strategy playbook for Q4

The same working document our strategists use to plan a brand's Q4. Take it whether or not we ever speak — it will tell you quickly whether your current creative plan has a hole in it.

Open the playbook →

The Q4 creative calendar, working backwards from 27 November
How many concepts you need live before peak spend, and why
Offer-led angles that work when every competitor is discounting
Hooks for a feed where the discount is no longer the news
The testing schedule: what to kill, what to scale, and when
Retention creative for the fortnight after Cyber Monday

Track record

We have done a few of these before

Seven Q4s of building performance creative for DTC brands, with the spend behind it to know what holds up when auction costs climb.

250+global brands scaled

$50m+ad spend behind our creative

4×ROAS on winning UGC campaigns

30%reduction in CPA at scale

Book a call

Bring your ad account, we will pull it apart

A full audit of your socials and current ad creative on the first call, before you have paid a penny. If Q4 is the wrong time for us to start, we will tell you that too.