Ideas for Valentine's creativesValentine's Day is another huge opportunity for you as a DTC brand. This is a big consumer spending period - and it’s coming soon!Really, you should have planned out Q1 by nowBrands usually run this campaign for 14-20 daysAnd end it on the date of their last day of guaranteed shipping February 14thSo it's not a massive window to scale, so you need to be accurate from the get-goYou need to plan.But if you're running late, we're going to share some ideas and help you get a hyper-profitable marketing campaign live in no time!Below are proven concepts you can get inspiration from that will get platform spend and help you scale quickly.REMEMBER:This is a gifting holiday - people buy for other peopleSo you may need to switch up your core avatar in the ad creativeFor Female gifting Male for masculine products and vice versaCheck out these graphic designs that did well for us last V-Day or we think we would do well as a concept:1. The Google search bar has been widely used but it's so powerful as it calls out those who are SEARCHING for answers.Perfect opportunity to use it in this Valentine's Day context.Don't forget a good OFFER can sway the click and purchase.
2. The Bundle Builder is always going to give you the best chance to be profitable, but tying it into a V-Day pun is clever and works!Especially with a play on "Coupling"Think of pairing products, mixing and matching, one for each couple, etc but tie it back into the Valentine's Couple as reasoning for doing the offer.
3. Testimonial Graphic. These are always a good staple to have in your creative setup.You can easily finesse any past creatives or seek out the best gifting reviews from your site to produce a specific gifting-focused testimonial from a happy customer.Add a few hearts and an "XOXO" website code for 20% off and you're set!
There are many other concepts and ideas you can integrate into Valentine's graphicsAnd we haven't even gotten started on the UGC video concepts!Just remember how GIFTING focused this term isDon't neglect the punsAnd remember, GALENTINES DAY trends pretty hard too!Good luck!Paul
Creative Course CorrectingWhen you have a goal, the best plan is to just move forward and make adjustments based on feedback as you go. Most people overanalyze the task ahead or the goal and therefore never actually start moving some people call it analysis paralysis.They think that something is too out of reach. A missile moves forward and then course corrects repeatedly until it meets its target.It doesn't take off in the perfect direction at the very start and you can use this principle in your ad creative planning too.So start with a concept, build to that concept, send it live, gather results, make adjustments and iterations, maybe like new hooks for the first three seconds or new offers or play on the same concept but with different variations. You could even switch out different avatars for similar concepts or maybe loads of the concepts flop and you chop that off the experience and you don't run those again, but don't fail to start or overanalyze just put something out and make adjustments based on the feedback that you get back and then go ham and double down on the ones that win.Watch the video here: https://www.instagram.com/p/Cz9MM5xouvw/
Activation EnergyDo we re-record every new hook from scratch? Like do you bring a model in and do that?No, because that's gonna take a lot of time if you're just trying to cut new hooks, but I like teach these guys activation energy.The desk has a permanent light setup and then generally that tripod with that camera lives in there and they just sit exactly there and any time I want to shoot a piece of content, I just walk on, turn the plug and hit record and everything is set up for me to just record content.That's really low activation energy.Imagine that every time I wanted to shoot some content, I actually had to go to the deck, get my camera, get a card, get a battery, get a light, plug it in.Make a backdrop. That's huge activation energy.I use this framework for shooting my own content there.It takes me zero activation energy to start the shoot that hook.If we want to hit product, these things already up and they already exist.So once you have everything set up, you can at any moment, you can just walk in and get a shot. So it's really low activation energy But if you wanted to go and get a model and a product, every time you wanted to hit a new hook, that's so much effort.So for things like that, where it's not something that can just permanently exist, what's the best way to do it? We do batch creation. Should we do with tranquility, We were on set for four hours. We hit probably about 400 to 500 assets, and we're talking like six weeks of content in one 4 hour shoot. If you want to chat about content and ad creatives for your brand, you can book a free call right here: https://calendly.com/lifelikemedia/creative-offerCheck out a video we made on this:https://www.instagram.com/p/Cj0jEZkjZc5/
What are Ad Creatives?Well, the ad creative is exactly what you see when you're scrolling your feed.It's the video, photo, graphic and GIF. So it's what you actually watch and pay attention to.That's the creative.The job of the creative is to stop the scroll and provide some form of education and insight to the product or the service. The creative actually targets the audience that you want to speak to. It captures their attention and it calls them out.This is what makes them stop scrolling.We call that hook rate or thumb stop.You might have seen my emails where we talk about those things in detail and that's why creative is so important in a world where now the platforms themselves are so smart that you can do broad ad targeting.It's the creative that's going to seek out and market your service and your product to the correct avatar.Ideally, your creative is showing why your product or service is required and invites them to click onto the website and then make a purchase.So in this age where platforms are smarter than you and the targeting is broad, creative is the variable.Watch the video here: https://www.instagram.com/p/Ct15DPnIY2J/
AI IS GOING TO TAKE YOUR JOBS! 😱🤖AI is going to take your job, but it will also create new jobs for the right person who can take the opportunity.In the last 80 years, 80% of job roles were created in new jobs.And what I mean by that is these jobs only exist because of innovation or new technology.With the rise of AI I think we can agree that many jobs are at risk and people probably will lose their jobs to the technology.However, I see a space whereby the right person can actually become the chief AI officer. It's going to be somebody's job to research,understand and implement the new technology. AI is great, but it's not just magic, it needs managed.So if you're on the ball and can pay attention to what's happening in the A I market, then you can position yourself as a consultant andstart implementing this stuff into brands and companies systems.Because to be honest, the companies will be utilizing AI, it's gonna be quicker, it's gonna be slicker and it's gonna be cheaper to have AI toolsrather than a human equivalent.Watch the video here: https://www.instagram.com/p/CuPjEU4Ky9c/
The First Ever SelfieIs this the first ever selfie?In the early 19 hundreds, this anonymous woman took this incredible photo, it's taken with a Kodak Box Brownie camera which at the time was only $1.That's equivalent to about $36 today. Not too bad for trend setting ground breaking technology.We don't know this woman's name but in today's selfie mad world, this lady is a pioneer.The photo is a nice reminder of how far things come.Who's gonna take the last ever selfie?Watch the video here: https://www.instagram.com/p/CuAGKsmqFdg/
APPLE WORTH THAN THE UK?Apple is now worth $2.8 trillion.While the market cap of the entire United Kingdom is worth $2.7 trillion.This means that Apple is now worth more than the entire country of Great Britain.There are a few reasons why this is happening.Apple has a super strong brand, a loyal customer base and a wide range of popular products that complement each other.And that's the key.Once you buy an Apple product, it's very difficult and makes no sense to leave.So customers will only ever spend more.Look at the iCloud feature as the iPhone camera gets better, people use the camera features more, which means their storage is going to increase over time.And that means you're going to increase your iCloud storage plan.So as time goes on your monthly payments to Apple increase exponentially.Apple gains around 64,000 new iPhone customers per day and they will enter Apple's ecosystem and most of them will stay there.Watch the video here: https://www.instagram.com/p/Cuhkq73Kg5R/
Touring with Tyson Fury + Growing His BrandsWhy did Tyson Fury choose us to travel with him through Thailand as his content team?How come he put his trust in us to grow the Tyson Fury brands?Why was our team from Belfast selected over the biggest and best agencies across Manchester and London?It’s simple actually.We’re genuinely one of the most dialed in and focused agencies around right now.I really believe that.Our results speak first.We are early on what works in the industry and take full advantage of it.Our clients pass our name on.And the world's biggest brands and athletes trust us.YET…We are very small.But that’s really goodTyson may be a big lad (as you can see from this picture)
And that helped him become the undisputed, heavyweight champion of the worldThe best to ever do it!But sometimes small is better.We’re a lean and mean agencyAs a director, I am super involved in the success of our clients.Our co-director is our CSMOur media manager has been with us since day 1Our core team works directly with our brands and athletes to get them the results they need.Nothing gets passed off to juniors or marketing placement students like those other big agencies we know about Those big agencies, they're learning from us They watching our content and copying our tactics.. and that's okWe care so deeply about the success of our clients, that we do what it takes to get the right resultsIncluding traveling around the world and getting the creative we need to sell our client's products.And implementing new and sometimes wild ideas to get growth.Because of that, we have a legit track record.And we proved that with our work.Tyson opted to work with us not once, but multiple times.And continues to lean on us with plans in place to grow together into Q1 2024
But one thing that must be said..It’s all well and good being a small agency with big clients.But that means we can only service a couple of new brands each monthSo if you truly want giant results for your brandThe results of a world champ!Then I am offering an opportunity to jump on a call to discuss exactly how we can achieve your brand's biggest goals together.Spaces are genuinely limitedOnly brands doing 50k a month and want to push much bigger should applyIf that’s you..Book your call right hereSpots are limited
THE SPOTLIGHT EFFECTThe spotlight effect could be holding you back as a creator.Many of you think that everyone is watching or noticing you and many more of you care a lot about what those people think of you.When you overestimate the degree to which people are noticing and paying attention to you.It's called the spotlight effect.And it's quite a freeing ideology.The reality is other people care too much about themselves to keep tabs on everything that you're doing.Now armed with this knowledge, you should go out there and make that piece of content that you always wanted to because no one is going to truly care in a negative way.And even if they do in the moment, they will forget about it quickly afterwards.So put that video out that you always wanted to make, show us your life.Even if it's just going for a coffee on your lunch break, the content that you avoid putting out is gonna cost you more in regret and opportunity cost than the perceived fear of being judged by those who watch it.That's powerful.Read to that again and then go make that piece of contentWatch the video here: https://www.instagram.com/p/CthEX-VouH2/
New Format! Copy this great adI want this to be something you're excited to open each weekA resource for brands to learn about ad creatives.So check the new format!A Great Ad Example:Split Screen VibesThis particular example from Dirtea hooks us in with the review counter on the left side climbing all the way up,and the UGC creator on the right explaining the benefits of mushrooms.Not too hard to build, and the hold rate I imagine is super high here, as we want to see where the counter will stop!Whilst we hold, we hear what the ad is telling us, therefore, absorbing their marketing about the powers of mushrooms.Brilliant ad from these guys,Could you incorporate this Ad type into your own marketing?
Something InterestingTikToks CEO has been appearing on a lot of For You pages around the world, but mostly in the US, bringing some super positive and happy go lucky vibes.He explains that he’s meeting up with the lawmakers of the US very soon about the state of the ban on TikTok, and it appears he is getting the public on his side asking them to comment what they love about TikTokSuper interesting and worth following that story to see how he gets on.Keep an eye out for him on your FYP!NewsworthyTrying to swerve the AI chat, but it seems the new MidJourrney V5 update is a bit of a game changer.What is MidJourney?It’s a graphical artificial intelligence program that generates images from natural language descriptions, called "prompts".As a creative and a paid user of MidJourney, it was pretty good but now it’s great.Why is the update Newsworthy?Well, you can now build full landing pages, magazines, websites, and pretty much anything your creative little mind can come up with - then work with the AI to manipulate and produce something so unique and incredible.You can even build a full brand guidebook with just a few simple prompts.Try This:This week, why not try out Midjourney or start playing with some of the AI tools that you most certainly are hearing about?Worth keeping up to date even as a basic consumer.See you next week.PaulDo you like this format?Wanna chat deeper about ad creative for your brand and how we can help?Book a call below!
That Silent Close 🤫THIS WEEK:Another great ad example :)A trick to increase ConversionAnd I show you the silent close I used last week- (A lot of people asked to see this so I'm sharing)A Great Ad Example:This is a clever ad idea - and the client absolutely loved it!We took one of the most common replies to our previous ads"How do you remember to take this after a night out"And used that as the basis for our new creativeClick the preview below to watch it!I also included the client's testimonial so you can hear how pleased he was
Something Interesting:Brands spend a lot of time and energy creating ads and content to drive traffic totheir Shopify store or website.But what happens when they get there?Well 99% don't actually buy (and that's in good case scenario)By improving that 1% conversion to a 2% - you can literally double your revenue.Have you thought of it like that before?Here's a video showing 3 ways to improve your Conversion Rate by just 1%WATCH IT HEREDon't let your excellent creative efforts go to wasteConvert those sessions!Try This:THE SILENT CLOSEI'm really not sure how many of you reading this are service business owners.Or spend much time doing high ticket sales where this would be relevantSo please, reply to this email and give me a quick intro to what you do :)But a lot of people (116 to be exact) requested to see this video on our InstagramI didn't think this was too interesting at first but the people spokeSo here it is:The Silent Close1 minute 48 seconds of utter discomfort while I waited for the prospect to agree to our terms.And he did.. with a deposit taken on call.(All perosnal info is retracted)Hope you find some value hereTry it for yourselfLiked this one this week?Let me knowAlso any questions, just ask!I’ll answer them in the next one :)PaulP.S need more hands-on help? Book a call
