Ideas for Valentine's creativesValentine's Day is another huge opportunity for you as a DTC brand. This is a big consumer spending period - and it’s coming soon!Really, you should have planned out Q1 by nowBrands usually run this campaign for 14-20 daysAnd end it on the date of their last day of guaranteed shipping February 14thSo it's not a massive window to scale, so you need to be accurate from the get-goYou need to plan.But if you're running late, we're going to share some ideas and help you get a hyper-profitable marketing campaign live in no time!Below are proven concepts you can get inspiration from that will get platform spend and help you scale quickly.REMEMBER:This is a gifting holiday - people buy for other peopleSo you may need to switch up your core avatar in the ad creativeFor Female gifting Male for masculine products and vice versaCheck out these graphic designs that did well for us last V-Day or we think we would do well as a concept:1. The Google search bar has been widely used but it's so powerful as it calls out those who are SEARCHING for answers.Perfect opportunity to use it in this Valentine's Day context.Don't forget a good OFFER can sway the click and purchase.
2. The Bundle Builder is always going to give you the best chance to be profitable, but tying it into a V-Day pun is clever and works!Especially with a play on "Coupling"Think of pairing products, mixing and matching, one for each couple, etc but tie it back into the Valentine's Couple as reasoning for doing the offer.
3. Testimonial Graphic. These are always a good staple to have in your creative setup.You can easily finesse any past creatives or seek out the best gifting reviews from your site to produce a specific gifting-focused testimonial from a happy customer.Add a few hearts and an "XOXO" website code for 20% off and you're set!
There are many other concepts and ideas you can integrate into Valentine's graphicsAnd we haven't even gotten started on the UGC video concepts!Just remember how GIFTING focused this term isDon't neglect the punsAnd remember, GALENTINES DAY trends pretty hard too!Good luck!Paul
Creative Course CorrectingWhen you have a goal, the best plan is to just move forward and make adjustments based on feedback as you go. Most people overanalyze the task ahead or the goal and therefore never actually start moving some people call it analysis paralysis.They think that something is too out of reach. A missile moves forward and then course corrects repeatedly until it meets its target.It doesn't take off in the perfect direction at the very start and you can use this principle in your ad creative planning too.So start with a concept, build to that concept, send it live, gather results, make adjustments and iterations, maybe like new hooks for the first three seconds or new offers or play on the same concept but with different variations. You could even switch out different avatars for similar concepts or maybe loads of the concepts flop and you chop that off the experience and you don't run those again, but don't fail to start or overanalyze just put something out and make adjustments based on the feedback that you get back and then go ham and double down on the ones that win.Watch the video here: https://www.instagram.com/p/Cz9MM5xouvw/
CREATING CONTENT THAT CONVERTS
The content that you’re putting in your advertising campaigns should be content that gets you sales and conversions or the very least have a major role in that sales cycle
Most brands that I see right now are putting our content that's really beautiful.
It's very well produced but it's not doing anything for their bottom line.
So here's two ways that will help with content that converts.
GREAT HOOK
You need to make sure you have a great hook.
If the start of your video, in this case the first three seconds isn’t engaging, you're actually not going to get the scroll to stop, we call that a thumb stop ratio.
So you might have an excellent piece of content but if the hook doesn't land, no one's even going to see it.
So try this;
Get a piece of content that you think is super good and try different three seconds starts and see which lands best.
CALL TO ACTION
Number two is actually tell your prospect to do something once they've consumed your content.
This is called a "Call To Action".
It could be anything like shop now or buy today.
But what we also like to do is hit them with an offer.
It's basically a very powerful reason to go on to my website and consume the next piece of my funnel or buy a product or add to my cart and that will help people actually go to your shop with intent to buy.
Bonus on this, focus on the USP and the values and the story of your brand.
Show testimonials to people as well.
It's really really powerful.
Here's a little secret.
Your product aint new.
You're not the inventor of makeup.
Your makeup brand is just competing against other makeup brands, so you're not actually selling makeup.
Mostly, ladies have already decided that they're going to buy makeup.
All you're trying to do is convince them to buy your brand versus the other brand.
Check out a video we made on this:
PWRD LIFE Mastermind EventFor the first time, Paul Kennedy (LIFE LIKE MEDIA) and Adam Power (PWRD MEDIA) are hosting a private mastermind, teaching exactly what it takes to grow a business in the digital world.
They are pulling back the curtain and giving the real frameworks and actions that they use and implement for their clients to move the needle and help you grow online.
Regardless of the vehicle you choose, these are the actions and systems to scale!
Ticket includes Full Day training on Friday, break out session, 1-on-1 with Adam and Paul, networking with other entrepreneurs, full catering on the day, Saturday morning session for those who want to squeeze the most out of the opportunity, and post-event drinks in Belfast.
https://vimeo.com/611470666
https://vimeo.com/611468369
An apparel company that had a great organic following but wasn't utilising paid social advertising.
We understood what content was hitting right with the current audience. We also knew the exact audience of this brand by the engagement they were getting on TikTok. Using that information we created ad creatives that spoke to those audiences and targeted them specifically.
We had a really steady and progressive first month before finessing into month 2 and crossing that €25,000 in sales mark very quickly.
https://vimeo.com/661143649https://vimeo.com/611470666https://vimeo.com/654464271https://vimeo.com/639588029https://vimeo.com/646845675https://vimeo.com/665135531
COMMUNICATION IS KEY[et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"]
A big problem with creative agencies is you as a brand and have a really great idea.
But it becomes quite a challenge to get your idea from your head to the agency and then the videographer and into your final edit.
So you might have seen this little challenge before this becomes the client's brilliant idea and then it passes through all the layers before it eventually becomes the project.
We'll show you what actually happens, where all the ideas exist.
But you have to try and pass it down from your brain into the actual videos.
As you can imagine, things get lost in translation, that's why you need a process.
And we have these processes built into our system.
So we have the visions call which gets exactly what's in your head into our team's mind.
And then we also have follow up calls and forms that you fill in to fully understand your product and your brand.
So that when it comes to actually producing the final product, it doesn't end up a mess
If you want to chat about content and ad creatives for your brand, you can book a free call right here: https://calendly.com/lifelikemedia/creative-offer
Check out a video we made on this:
https://www.instagram.com/p/Cjau37HD0Wq/
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So we made 100k for Statsports during their ad campaign with done-for-you creatives
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LESSONS LEARNED BY OUR TEAM IN Q1 2022We asked the digital marketing team what they learned this quarter that was impactful in their role and for our clients growth and success
Here are the 5 main take aways they said.
Perhaps you apply some of this to your business! After all, this team is scaling businesses to multi million pounds in annual revenue
So asked our team what was their main take away from Q1 of 2022..
And here is what they said!
Business owners, (and agencies..) take note, this is a multi 6 fig team sharing their learnings for you.
ADAM, TIKTOK, INSTAGRAM AND FACEBOOK MEDIA BUYER
“Make sure to warm up the new TikTok pixel before moving to purchase conversions. This will save you money and help you scale quicker. The media buying game is about to change!”
Jack - Media Manager
“Learning new techniques and creative framework is proving to be very effective. Short form content is leading the way with attention spans getting shorter”
Matt - Videographer
“Making small but important tweaks with how we operate on content shoot days (lightening and scripting) is proving key in producing high quality assets for our clients and lets us produce both long and short form videos with ease”
Paul - Marketing Director
“Get your business in order if you want to scale. Making sure you have creative assets ready, tracking pixels installed on your site early and actively emailing your list (or building one if you haven’t yet) will speed up the growth process massively when working with an agency.
Jack K - Operations Director
“Our email marketing flows have been producing great results for clients. Make sure you have them in order, and if your brand is international, consider translating your emails and ads into the native language and geo target!”
Was this helpful?
Try and implement some of this advice into your digital marketing strategy this quarter.
Get in touch with us to book a call and go deeper on your social media and growth marketing.
Let’s Scale!
Paul
Successful ad campaigns
With the right offer directed to the right audience, we found successful ad campaigns and scaled them.
With our January offer now sold out, we would like to share the results of this months campaign!
Now we go back to testing this weekend and into the Feb.
Love the journey ?
<strong>THE ANNOUNCEMENT BAR CAN BE FOUND AT THE TOP OF ANY ECOMMERCE WEBSITE</strong>It’s a great piece of real estate to highlight some features, deals, USPS or key info that will help in converting a customer.
IDEAS FOR ANNOUNCEMENT BAR CONTENT:
-Deliver Info
-Buy now, Pay later
-Free Shipping Amount
-Review Count
-Stock Updates
OR EVEN SHOW OFF SOME EXCITING PR FEATURES YOUR BRAND HAD RECENTLY
TECHNICALLY, IT’S NOT EXCLUSIVE TO SHOPIFY, AND IT DOESN’T HAVE TO GO THE DIRECT TOP OF YOUR PAGE
You should always incorporate it into your website.
Convert more of your traffic into sales with this one tip ☝?
When it comes to conversion rate optimisation, 1% marginal gains = cash.
So use this simple but effective announcement bar tip to help improve sales.
Use this space to deliver only positive information that will encourage sales.
We recently had our client change their message as it indicates slow delivery times!!
You can do that in an email of that's the case but not here.
Let us know if this tip is useful for you and we will post more!
Apply the 3 Ms when you’re creatively bankrupt!
Have you ever been creatively bankrupt or have you ever heard of being creatively bankrupt before?
Well does this sound like you're not able to come up with fresh ideas or whenever you have an idea you sort of struggle to get that out there and turn it into reality?
Or perhaps you're in a meeting or a whiteboard session or like a brainstorm session, but you feel like you're not giving anything and you're not really coming up with great concepts that means you could be creatively bankrupt.
So it's happened to me quite a lot as a creative agency owner and my team, they get creatively bankrupt.
So here's the solution we found to getting your edge back when this ever happens to you. If this ever happens to us or our team,
WE APPLY THE 3Ms
We apply the three M's, music, movement and meaning. It's a really great way to get in a slump.
We just put on some great music, we like to have deep house like, chill music on in here, just crank that up a little bit movement, you can do whatever you want, but we have foam rollers in here. We get up, we walk around and we grab a coffee.
We also have the pitching putt that just gets our body moving and then we have meaning.
So we take a second to think about what it is that we're doing here.
Why am I spending my time everyday building this company or why am I doing all these edits?
What's the meaning behind it?
What am I trying to build, what am I trying to get better at?
Zoom out, go a wee bit macro and realise that what it is you're doing has purpose.
And actually when you apply all those things, you come back a little bit of inspiration, you feel real good and it's much easier to get back into a more creative mindset.
So applying 3 M's.
Next time you are creatively bankrupt and let me know how you get on.
Check out a video we made on this: https://www.instagram.com/p/Ci0eSS3DYfQ/
