Ideas for Valentine's creativesValentine's Day is another huge opportunity for you as a DTC brand. This is a big consumer spending period - and it’s coming soon!Really, you should have planned out Q1 by nowBrands usually run this campaign for 14-20 daysAnd end it on the date of their last day of guaranteed shipping February 14thSo it's not a massive window to scale, so you need to be accurate from the get-goYou need to plan.But if you're running late, we're going to share some ideas and help you get a hyper-profitable marketing campaign live in no time!Below are proven concepts you can get inspiration from that will get platform spend and help you scale quickly.REMEMBER:This is a gifting holiday - people buy for other peopleSo you may need to switch up your core avatar in the ad creativeFor Female gifting Male for masculine products and vice versaCheck out these graphic designs that did well for us last V-Day or we think we would do well as a concept:1. The Google search bar has been widely used but it's so powerful as it calls out those who are SEARCHING for answers.Perfect opportunity to use it in this Valentine's Day context.Don't forget a good OFFER can sway the click and purchase.
2. The Bundle Builder is always going to give you the best chance to be profitable, but tying it into a V-Day pun is clever and works!Especially with a play on "Coupling"Think of pairing products, mixing and matching, one for each couple, etc but tie it back into the Valentine's Couple as reasoning for doing the offer.
3. Testimonial Graphic. These are always a good staple to have in your creative setup.You can easily finesse any past creatives or seek out the best gifting reviews from your site to produce a specific gifting-focused testimonial from a happy customer.Add a few hearts and an "XOXO" website code for 20% off and you're set!
There are many other concepts and ideas you can integrate into Valentine's graphicsAnd we haven't even gotten started on the UGC video concepts!Just remember how GIFTING focused this term isDon't neglect the punsAnd remember, GALENTINES DAY trends pretty hard too!Good luck!Paul
Creative Course CorrectingWhen you have a goal, the best plan is to just move forward and make adjustments based on feedback as you go. Most people overanalyze the task ahead or the goal and therefore never actually start moving some people call it analysis paralysis.They think that something is too out of reach. A missile moves forward and then course corrects repeatedly until it meets its target.It doesn't take off in the perfect direction at the very start and you can use this principle in your ad creative planning too.So start with a concept, build to that concept, send it live, gather results, make adjustments and iterations, maybe like new hooks for the first three seconds or new offers or play on the same concept but with different variations. You could even switch out different avatars for similar concepts or maybe loads of the concepts flop and you chop that off the experience and you don't run those again, but don't fail to start or overanalyze just put something out and make adjustments based on the feedback that you get back and then go ham and double down on the ones that win.Watch the video here: https://www.instagram.com/p/Cz9MM5xouvw/
FACEBOOK SHOP SETUP - A SIMPLE GUIDE ON FACEBOOK SHOPSIn this walkthrough guide we will aim to have you set up from the beginning to a full Facebook shop set up and ready to take sales :)
Follow the guide step by step and starting growing your business today.
Go to: FACEBOOK.COM/COMMERCE_MANAGER/ONBOARDING_LANDING
And if you’re not logged in, Facebook will prompt you to do so.
STEPS:
1. Read through Getting Started
2. Select where you want customers to checkout
3. Choose sales channels
4. Connect your business account
5. Add your products
6. Set your shipping and returns
7. Preview your shop details and submit them for review.
READ THROUGH GETTING STARTED
This is so you’ll understand how the Facebook Shop works and get any extra tips from Facebook on how to best optimize your shop.
SELECT WHERE YOU WANT CUSTOMERS TO CHECKOUT
You have 3 options here:
A. Checkout on Facebook and Instagram (In order to use this option, you must be a business address in the U.K. and must have a U.K. bank account)
B. Checkout on your business website.
C. Checkout via Messenger.
CHOOSE SALES CHANNELS
Your sales channels are just the accounts you want to sell from. If you have multiple accounts, you`ll make that selection here. Be sure you have Business Manager, Catalog, and Instagram permission as well.
CONNECT YOUR BUSINESS ACCOUNT
Select from the business accounts you manage. (you may only have one if you`re a small business).
If you don’t have a business account, don`t worry, you can easily create one during this step in the Facebook Shop setup.
Just enter the name of the business manager (we would go with your business name here) and your business email.
ADD YOUR PRODUCTS
You’ll choose the catalog you’d like to connect to, if you already have one, or you’ll create a new catalog here if you don't have one yet.
You may see some catalogs that are grayed out, which means they don’t meet the requirements to use in your shop.
SET YOUR SHIPPING AND RETURNS
Your final step before you get to preview your shop is setting up your shipping and returns.
You can change or edit these later, so don’t stress out about it during your Facebook Shop setup.
Select how much you’ll charge for shipping if you’ll set a charge for an additional item, and how many days shipping takes.
Enter your return window. Facebook requires a minimum of 30 days.
PREVIEW YOUR SHOP DETAILS AND SUBMIT THEM FOR REVIEW
You’ll need to verify that your shop meets Facebook Seller Agreement.
We recommend opening that up in a new window and reading through that fully before you check and submit your shop for review.
Once you’re satisfied, click Finish.
…the review process typically only takes between 24 and 48 hours.
After successfully finishing the Facebook Shop setup process, you can Use Partner Platforms like Shopify or WooCOmmerce, customize shop and Advertise your shop with FB and Instagram.
If you need help with these, we’re just a call away.
NEW ROLE AVAILABLE
We are looking for a student editor to join our fast-growing media marketing agency.
We are looking to hire a talented and experienced Videographer / Editor to join our fast-growing creative agency!
The right candidate will be an enthusiastic, driven and talented videographer and editor, eager to further develop their skills in editing and video production and to join our team at Life Like Media Marketing here in Belfast
High-level experience is not necessary as you will learn the exact process we use to edit professional and efficient videos for world-class athletes and large companies, however, you must have Premiere Pro and understand how to use it at an intermediate level.
You will get the opportunity to work directly with our media team working on exciting projects.
As you develop your skills you will earn a path to more responsibility and growth within our company.
This is an ideal position for someone who has worked in the media and creative space before but is now looking for a bigger opportunity with a path to growth and more varied and exciting projects.
Must Haves:
Must have own Macbook (we work of central Mac hard drives)
Must have Adobe Premier Pro
Must be ready to start immediately
Must be based in Northern Ireland and can travel to our Belfast studio
Must be detail-oriented and have a great eye for quality
Must be able to work in a team and learn new systems
Must be prepared to learn more about the ever-changing product marketing industry
Nice To Haves:
Your own camera (We use Sony but not essential)
Photography and editing experience
Access to a car and UK driving license
Great craic
Location:
The job will be a hybrid of work from home, working from our office in Belfast and include on the road at jobs.
You can work from our studio/office everyday if you wish, the rest of the team does!
Salary:
Depending on experience we are offering a salary of £24k per annum plus bonuses
Cameras and other equipment are provided by us.
If interested, please apply by completing the form below and attaching relevant references of work.
We aim to have placed a candidate by 1st February 2023
SCALING AN ECOMMERCE STORE TO OVER £150k PER MONTHHow did we take an ecommerce shopify store from less than £60k a MONTH in October to over £86k in sales last WEEK?
Without doing a massive discount and only spending less than £2k on ads?
No flukes, No magic product, No problems with iOS15
By using a simple warm-up strategy and a dialed-in, digital marketing campaign we were able to scale our clients' shopify store to fantastic levels of growth last quarter
The good news.. Any eCom product owner can do this whether it is a single hero product or a full ecommerce store
We have put together an overview video to show exactly what we did the week prior to setting this campaign live, plus the moves we made that helped a £46 jewellery product generate £86,000+ in sales in only 4 days.
If you would like to see that case study and pick out some tips from that, you cn see the video here: WATCH NOW
In this short 18 minute video, I explain the following 3 fundamental concepts that have allowed this growth.
Organic Marketing Strategy
How we use the organic social platforms such as Instagram and TikTok to create new fans and increase brand awareness of our product.
Email marketing
The automated email flows we have in place to capture otherwise lost sales with remarketing actions such as Add To Cart and Initiate Checkout.
Paid Social Media Ads
Utilising the most effective digital marketing strategy, social media advertising, to find new audiences and retarget warm audiences with simple and effective ads across Instagram, Facebook and TikTok.
Bonus, we also touch on the importance of content and right kind of content.
You see, content marketing is a skill in itself.
Most of clients we work with have beautiful imagery and video however it is not constructed to covert in advertising. They don't follow the HOOK STORY OFFER frameworks or include CALL TO ACTIONS.
All of that and more is exactly how we scaled this brand to now over £150,000 per month.
Watch the video here and take some notes.
WATCH > www.lifelike.agency
If you're a DTC brand owner, you can get further insights on a free 30 minute call
HOW TO COME UP WITH CONTENT IDEAS:
Are you aware of the potential of social media for providing inspiration for killer digital marketing campaigns for your business? ?
This includes organic and paid social media campaigns?
Here is a little insight to where you can gain that inspiration for your business social channel.
SOCIAL MEDIA
Of course, social media is going to provide a lot of inspiration but only if your feed is quality.
Quick tip, remove and unfollow anything / anyone that isn't inline with your values and goals of your business. That content will clog up your feed and distract you from seeing what you are really looking for.
Value and Inspiration.
Follow our feed as we provide great concepts, ideas and frameworks that will help shape your campaigns and social media strategies.
Also, social media is a great way to spot trends, spy on your competition and measure success of what your customer wants to see.
We break that down more below.
TRENDS
How to spot a trend?
We did a brief post on that over on Instagram. Check it out here.
We used the example of Ronaldo moving the bottle of coke in a press release in our video and explained how to find new trending topics on Twitter.
But the bottom line is keeping your ear to the social channels in your industry and what's happening with current affairs, tying them together to create a fun piece of content that is both trending and relevant.
We also did this with the Squid Games post.
It got great engagement on Instagram, check it out.
YOUR COMPETITORS
What are your competitors doing?
And from that, what is working for them?
Use their public engagement scores such as views, likes and comments to see what content your competition is putting out there and what is hitting right with their audience.
Is it cheeky?
Not really, ultimately there is only so much content in the world. It is hard to be original today. But we aren't saying copy.
Use their posts as inspiration for what you will create next for your content marketing strategy.
CUSTOMER FEEDBACK
Have you ever asked your audience what they like?
Try it.
Use Instagram stories and ask your followers what sort of content they like to see on your page. Keep a note of the answers and use this to form your content pillars.
After a few months of running content based on the ideas provided, check the data to see which types of content got the most engagement.
You can also get feedback in the form of likes and comments on posts. What is performing best?
More on that below!
DATA AND INSIGHTS
So you have posted a bunch of content for the last few months.
When we say data we are referring to the data that comes through on your own organic channel. This is a great place to look to see what is working well and what is resonating with your audience.
This strategy is not going to work if you are just starting a new brand page. Instead use this tip when you have already got a bunch of posts out on your channels and are looking to see what performs best.
Once you discover the best performing content pillars, double down on them!
Where do you find inspiration for your campaigns❓
Let us know in Instagram.
Facebook Marketing Creative Partners
As Facebook Marketing Creative Partners, we have the latest juice coming directly from Facebook themselves ? They have said:
“If you want to lower your CPAs, aim for higher creative quality… Above-average ad quality scores had a 58% lower average cost per install and a 32% lower average cost per purchase compared to ads with quality scores in the lowest 10%.”
This means that the better the quality content you use in your ads, the better your ads will perform. ? We have said this for a while as we know it to be true from our own data. ?
But sometimes you need to hear it from the horses mouth to take action on investing into your content. Not only will it improve your brands image, it’s an action that increase sales too. ? This is also why we take such a big responsibility for the actual creative that we run as ads. We know what gets views and clicks and what gets scrolled right over. Most of the time clients don’t have the perfect content.
The Lifespan of a Social Media Post
You can blame the algorithm if you want, but unless you make engaging and shareable content, this is how long your posts will be served on the feed ⏱ On the note, shall we all just head back to Pinterest ?
5 Impactful Intros You Can Use for Your VideosThese intros will help you keep your viewers attention without having any camera experience✨ You should take these intro headlines into consideration before gearing up for video marketing:
? Most people come to me because . . .
? You don't have to be . . . TO . . .
? Discover the new way to . . .
? How to . . . in (time) . . . without (pain point)
? What we found in . . . years of (service)
All these video intros are explained perfectly in the video!
NIKE vs ADIDAS
NIKE VS ADIDAS
You may have a favourite, but how do they stack up head to head?
We had a look at one of the most popular brand rivalries in sneaker and sporting goods culture ?
Whilst Adidas is much older and cemented in history, Nike has grown to be the bigger player financially ?
Could this be down to how they adopted the sports person endorsement strategy, picking up the greats early on?
We want to hear what you think ?? Where does your loyalty lie? If you like this business wars content, let us know by hitting save.. we have a few more brand rivalries to dive into ?
