THE KEY TO UNLOCKING GREAT CREATIVE OUTPUT: 🔑
The best way to produce more content with less effort is in batches. Both for advertising content and for organic content. Keep...
Grow or die people 🌱 > 🌳 The tools and tactics are at your disposal
The market grows on average by about 10% a year. That means if your business is not growing by 10% you're actually going...
Creative Course Correcting
When you have a goal, the best plan is to just move forward and make adjustments based on feedback as you go. Most people...
Ideas for Valentine’s creatives
Valentine's Day is another huge opportunity for you as a DTC brand This is a big consumer spending period - and it’s coming...
The Multiplier Effect
Here's a quick concept that we call the MULTIPLIER EFFECT. Essentially, once we create a core video concept, when we shoot it,...
Become a better creator
Most creators are amazing at creating aesthetic videos and they look great. But if you want to make more money, get more clients...
ARE CREATORS A COMMODITY?
Is there a race to the bottom for creators? Are creators becoming just a commodity now? Well, I would say it depends. In most...
3 things you need to make your video ads interesting!
In a world where everyone is doing video ads You need something to stand out a bit. You need to be a bit more interesting than...
HAVE YOU HEARD OF PGC?
So you've heard of UGC? Have you heard of PGC? Podcast Generated Content? I've seen it brands like HISMILE and other big brands...
REMIX THOSE CREATIVES
A winning creative has to be malleable. If we take a video and we put it live and it does well, we want to be able to turn it...
Momentum Belfast – Assets
As promised in my talk, I am attaching the further assets here that I couldn't go through in the time frame. Including my entire...
MOMENTUM
What is a customer avatar?
I mentioned something super important in a previous blog post About splitting your ad variations by CUSTOMER AVATAR But many...
CONTENT TRIFECTA
There are three important things to consider for making ad creative. We call it the CONTENT TRIFECTA. If you get these three...
HIRING WHO`S, NOT HOW`S
Who you get to do something matters more than how you do something. Let me explain recently, our agency has been growing and...
What is CTR?
OK, we stopped the scroll. Well done. Now, what are we trying to do? we've stopped the scroll. We've kept them interested, which...
Stopping the scroll
The creative journey. Let's imagine that you're a little prospect. This is your feed, video, photo as you scroll around, right?...
Creative variation is key
The conversation is now "Creative is the Variable" Especially with social ads and paid media. More people now realize...
What are Ad Creatives?
What actually are ad creatives? Well, the ad creative is exactly what you see when you're scrolling your feed. It's the...
Activation Energy
Do we re-record every new hook from scratch? Like do you bring a model in and do that? No, because that's gonna take a lot of...
How to measure hook rate
The hook is like the first three seconds. That's your hook. The point of the hook is to stop the scroll. How do we measure hook?...
APPLE WORTH THAN THE UK?
Apple is now worth $2.8 trillion. While the market cap of the entire United Kingdom is worth $2.7 trillion. This means that...
AI IS GOING TO TAKE YOUR JOBS! 😱🤖
AI is going to take your job, but it will also create new jobs for the right person who can take the opportunity. In the...
The First Ever Selfie
Is this the first ever selfie? In the early 19 hundreds, this anonymous woman took this incredible photo, it's taken with a...
THE SPOTLIGHT EFFECT
The spotlight effect could be holding you back as a creator. Many of you think that everyone is watching or...
Touring with Tyson Fury + Growing His Brands
The Gypsy King The World Heavy Weight Champion Why did Tyson Fury choose us to travel with him through Thailand as his...
That Silent Close 🤫
THIS WEEK: Another great ad example 🙂 A trick to increase Conversion And I show you the silent close I used last week - (A lot...
New Format! Copy this great ad
I want this to be something you're excited to open each week A resource for brands to learn about ad creatives. So check the new...
Get more CLICKS on your ads
Ok, you got the consumer's attention - nice hook! They stayed for a while to learn more about your product - good job on the...
Social Media Trend Report for 2023
I read the 45 page social media trend report for 2023 🦉 📖 Here’s what I learned: - Some people still fear buying online incase...
It’s all about story
This framework helped us and our clients scale our ads; How to improve your STORYTELLING to get longer watch time, more clicks,...
HOOK RATE & How you can make it better
The HOOK is the first 2-3 seconds of your video A strong hook will stop your prospect in their scroll. Think of it like "getting...
Real Creative Insights – Directly To Your Inbox
NETFLIX can help you grow
Netflix can help elevate your business with the recent release and success of Full Swing and Drive to Survive just coming back...
AD Creative Trifecta
Learn this Creative Marketing Trifecta to increase and improve your content output If you can hit all these 3 key areas when...
COMMUNICATION IS KEY
A big problem with creative agencies is you as a brand and have a really great idea. But it becomes quite a challenge to get...
HOW TO INCREASE AVERAGE ORDER VALUE
What if every single time someone bought from you, it was a profitable...
PWRD LIFE Mastermind Event
PWRD LIFE MASTERMIND  28th - 29th October 2022  LEARN EXACTLY WHAT IT TAKES TO GROW YOUR BUSINESS TO £10K PER MONTH AND BEYOND...
3 WAYS TO PUT OUT MORE CONTENT
This is my secret to turning out loads of content on a daily basis. I'm gonna tell you three really great ways of getting...
CREATING CONTENT THAT CONVERTS
The content that you’re putting in your advertising campaigns should be content that gets you sales and conversions or the very...
Apply the 3 Ms when you’re creatively bankrupt!
Have you ever been creatively bankrupt or have you ever heard of being creatively bankrupt before?Well does this sound like...
THE ANNOUNCEMENT BAR CAN BE FOUND AT THE TOP OF ANY ECOMMERCE WEBSITE
It’s a great piece of real estate to highlight some features, deals, USPS or key info that will help in converting a customer....
LESSONS LEARNED BY OUR TEAM IN Q1 2022
We asked the digital marketing team what they learned this quarter that was impactful in their role and for our clients growth...
FACEBOOK SHOP SETUP – A SIMPLE GUIDE ON FACEBOOK SHOPS
In this walkthrough guide we will aim to have you set up from the beginning to a full Facebook shop set up and ready to...
NEW ROLE AVAILABLE
We are looking for a student editor to join our fast-growing media marketing agency. We are looking to hire a talented and...
HOW TO COME UP WITH CONTENT IDEAS:
Are you aware of the potential of social media for providing inspiration for killer digital marketing campaigns for your...
SCALING AN ECOMMERCE STORE TO OVER £150k PER MONTH
How did we take an ecommerce shopify store from less than £60k a MONTH in October to over £86k in sales last WEEK? Without doing...
Successful ad campaigns
With the right offer directed to the right audience, we found successful ad campaigns and scaled them. With our January offer...
NIKE vs ADIDAS
NIKE VS ADIDAS You may have a favourite, but how do they stack up head to head?We had a look at one of the most popular brand...
Facebook Marketing Creative Partners
As Facebook Marketing Creative Partners, we have the latest juice coming directly from Facebook themselves ? They have said:“If...